Justine Pirie

Justine has an extensive background in communications, stakeholder management, public relations and corporate affairs.

Since joining Cox Inall in 2011 she has worked with a range of clients across the agricultural, food, animal health and pharmaceutical (livestock and companion animal) industries and has a solid understanding of the issues they face.

She has excellent research, writing and project management skills, having managed the publication of a number of major reports from inception to launch.

She previously managed the government relations and market access portfolios at Australian Wool Innovation, along with major company-wide projects including the Wool Levy Poll and corporate review of performance.

Justine has worked closely with industry and government representatives in Australia and overseas to develop and implement strategies to support policy development on industry critical issues.

Her experience extends into internal communications, having managed a major internal communications and training program for all 4,500 staff within Westpac’s wealth management arm following the merger with St George.

Areas of expertise

  • Research and writing
  • Issues management
  • Corporate affairs


  • Master of Strategic Public Relations (currently completing), University of Sydney
  • Bachelor of Science, Honours (Environmental Management), University of Cape Town
  • Bachelor of Science (Environmental and Geographical Science; Archaeology), University of Cape Town


View Justine Mackay's profile on LinkedIn


Taking the leap into agriculture

Having recently finished studying and being surrounded by young people trying to kickstart their career in agriculture, Cox Inall’s Jacqui Grellman discusses some of the benefits and barriers to starting out in the industry. As the agriculture sector grows and …

In The News

Australian Beef to fuel 2020 Australian Olympic team

November 21, 2018 Australian Beef will be an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA). The …

Latest Work


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Cox Inall Communications
Level 2, 44 Mountain Street
Ultimo NSW 2007

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