Case study

Merricks Capital

Merricks Capital is a fund manager and non-bank lender specialising in agriculture, infrastructure and commercial real-estate. Its mission, in partnership with its investors, is to continue to deliver consistent returns by providing innovative capital solutions across its three key areas of expertise.


Cox Inall has helped Merricks Capital launch several new initiatives focusing on both the investor and borrower sides of the business. With several successful launches under the belt, Cox Inall was recently appointed to manage one of Merricks Capital’s biggest announcements to-date, the launch of a new, agriculture specific fund.

Cox Inall was appointed to manage creative development, media buy and earned media.


  • An exclusive feature in the Australian Financial Review and several additional earned media coverage
  • Digital and print above the line advertising campaigns supported the launch
  • Feedback from the client was that there was an incredibly positive result leading to millions of dollars being written to the fund
  • As a result of the success, Merricks Capital continues to work with Cox Inall, most recently to announce a new deal to finance what will soon be New Zealand’s tallest building.