Working with the Victorian Farmers Federation (VFF) and Agriculture Victoria, Cox Inall dentsu is managing a campaign to demonstrate the high-quality standards of agriculture in Victoria and increase understanding and trust of agriculture amongst the Victorian community.
Our key campaign device is Open Gate Conversations – an initiative that encourages consumers to ask any question they wish about farming, and we find a farmer to answer the question. We know the VFF, individual farm industries and Agriculture Victoria have good answers to the most challenging questions, and through careful campaign moderation, we can demonstrate transparency, and build trust and engagement.
Open Gate Conversations is an integrated digital, social, print, PR and stakeholder campaign aimed at opening up conversations between Victorian consumers and farmers. In short, we’re helping bring consumers and farmers closer together on issues of animal welfare, food quality and climate change.