Case study

Farmbot: Cutting edge on-farm AgTech

Farmbot is a remote water monitoring start-up that is growing exponentially. To help propel this growth and in lieu of a large marketing and advertising spend, Farmbot engaged Cox Inall dentsu in May 2020 to manage its communications strategy.

Approach

Cox Inall dentsu works closely with Farmbot to achieve consistently strong results for the business through a nimble media relations program. Through the development of proactive pitches based around hot button issues like sustainability, climate and labour force issues, and the strategic launching of product and customer news, Cox Inall dentsu has helped generate leads and sales for Farmbot and positioned the business as a forward-thinking AgTech provider.

By utilising the extensive knowledge of Farmbot’s management team, Cox Inall dentsu has also successfully positioned Farmbot as a thought leader and advocate for the burgeoning AgTech industry in Australia.

Outcome

  • Secured more than 200 pieces of coverage across agriculture, technology, business and general news media.
  • Achieved international coverage on the BBC.
  • Created a truly national media footprint, with hero stories appearing in almost every state and territory.