Case study

NAB: Australia’s biggest agribusiness lender

NAB is the biggest agribusiness lender in Australia. Cox Inall dentsu has been working with NAB since 2007 to ensure it continues to be the bank of choice for agribusinesses across Australia.

Approach

Cox Inall dentsu works closely with NAB’s Regional and Agribusiness team to develop a strategic mix of seasonal, thought leadership, and commodity-focused stories that consistently secure strong media coverage and share of voice for NAB. We produce insight-driven content and engaging customer experiences that demonstrate the bank’s key strengths and differentiators and raise the profile of key business leaders. NAB encourages future generations of primary producers in Australia with initiatives such as the NAB and Cattle Council of Australia (CCA) Rising Champion Initiative, and Cox Inall dentsu plays a key role in helping to amplify these programs.

Outcome

  • PR activities driven by Cox Inall continue to generate strong media uptake across leading metro, agricultural, and regional media and raise the profile of NAB’s Agribusiness Leadership Team.
  • NAB’s Half Year Results (6 May 2021) show agribusiness lending is up 8.4% year-on-year and is now at $31 billion, while NAB’s agribusiness lending market share continues to grow and is now at 31.2%.